Damien, originally from Chicago, moved to San Diego where he completed his doctorate. In his early 30s he founded the company Incremental Fitness. Damien met Joseph Abraham (Founder of Techie Design) in 2012. They became friends and eventually Joseph helped Damien with his website and social media, outlets which provide the bulk of Damien’s business. He did not participate in social media prior to the start of Incremental Fitness.