I am very excited to talk about M. Toguchi Body Shop.
My connection to this awesome body shop starts with meeting Brent Toguchi. Brent is a grandson to Masano Toguchi, the founder, and namesake of their business. Brent’s father, Daniel M. Toguchi, is the President and CEO of the company. Brent and I paddled a canoe together in Hawaiian Canoe Club’s Open Men Novice A crew. We also paddled in The Pailolo, a race from Maui to Molokai. Through the course of the regatta and long distance paddling seasons, Brent and I became great friends.
I usually don’t try to pitch a new website project to my friends, but eventually, Brent approached me about making their new site for his family’s business. We set up a time to meet and make it happen.
My First Impressions of Their Previous Site
It quickly became apparent to me, based on their previous site that M. Toguchi did not rely on digital marketing to keep their shop full. Their shop is very busy and full. Their businesses success stems from quality work, honestly, and word of mouth reputation.
When I started their new site, I edited their existing content and produced an additional 200% more text content. They needed additional services to be listed, and they needed to show what auto manufacturers they were certified to repair. I also posted pictures of the staff on the about page. Showing people’s faces makes companies more trustworthy to new customers.
One part of this project that I was particularly excited about was their reviews page.
Both the front page and testimonies page are automated to import new reviews from Google and Yelp on a daily basis. This is a relatively new feature in my offerings as a web developer which greatly increases a website’s search prominence.
Another new website feature was their website’s chat interface.
Customers can message them directly from their website, and they will receive the message either on their computer or a mobile device (or both). They also have access to a one-button review request, which has gotten them more reviews last month, than any month in the business’s 60 years of being open. Brent has told me many times that open communication with their customers has been the greatest benefit of their new website.
M. Toguchi Body Shop is currently subscribed to one of my content plans.
The blogs, combined with all the new text content and pages, have helped them rank higher in Maui based searches. The embedded Instagram feed and reviews help with search engine optimization (SEO) as well. While before, if you were to search for ‘Maui Body Shop’ you would find several businesses listed before M. Toguchi Body Shop. Now they are the first business you see on a Google search. The new mobile compatibility has helped quite a bit with SEO as well.
Thank you for visiting my website.
This website was a blast to create, and Brent has been awesome to work with. In all sincerity, working with a business, which has been an integral part of the Maui community for many generations, warms my heart. Businesses this size, that have the strong values of quality and honestly, are exactly the businesses I want to continue to work alongside. Thank you for reading this post about such an awesome Maui business. Please comment below.